Anneke Steenkamp is a full time freelance writer, social media manager and copy creative. When she's not typing away at client content she's spending time with her pet dog, Zoey.
User generated content relies on a simple fact. It is information shared by “unpaid” individuals. They are not influenced to generate such content. In other words – it’s a natural, organic promotion. Guests at your event can use a specific hashtag to create such content. In a way this helps them create an experience. Your event is then searched, mentioned and promoted. All by using this simple hashtag. And there will be live real time interactions.