Anneke Steenkamp is a full time freelance writer, social media manager and copy creative. When she's not typing away at client content she's spending time with her pet dog, Zoey.
There are a variety of shopping personalities out there. In order to establish whether your customers are price sensitive, you could make use of the Price Sensitivity Meter questions created by economist, Peter Van Westendorp. This way you will also be able to determine how much ‘more’ profit you will be able to make if you are willing to lower your asking price. According to him; these are the four questions to ask your customers in order to establish their sensitivity:
No matter the industry, people have questions and look to an expert. If you are selling a large variety of products online, you can piggy-back on the eCommerce topic. As a brand, you’re the expert, and you have knowledge to share whether it’s about your products, online trends or customer engagement. Expand your reach by creating a weekly or monthly Twitter chat in order to guide and educate your following.
With the popularity of online markets, eCommerce is the way to go. But which factors should you consider before you start bulk-buying the latest smartphone covers? In this post, we’ll cover some of these factors:
Having your eCommerce store set-up is only one part of the equation. After the sales start flooding in you have to be able to manage your inventory to ensure that the entire process doesn’t come to a sudden halt. This article will take a look at some of the tips you can follow to manage your inventory for ultimate eCommerce success:
You don’t have to make all the industry-mistakes in order to run a successful eCommerce website. There are some eCommerce giants out there such as Amazon and eBay; and as a retailer we can learn from them and adapt their strategies in order to find what works for us. Let’s take a look at some of the things that Amazon is doing right
When setting up your eCommerce store you have the following options:
Creating it yourself
Making use of a marketplace – such as Amazon, eBay or Etsy
Making use of an eCommerce platform provider – such as Bigcommerce or Shopify
Marketing your eCommerce business is all about understanding the trends within your industry. It’s a growing market that is constantly evolving to serve its audience and accumulate more business. Before you can implement new tactics for your business, you have to understand what your eCommerce business is worth and estimate what the growth possibilities are.
Assuming that merely listing a few products on eBay will make them rich, is unfortunately the downfall of many aspiring sellers. Just like any other business, marketing is crucial to establish your brand and make sure that it stays relevant within the market.