Anneke Steenkamp is a full time freelance writer, social media manager and copy creative. When she's not typing away at client content she's spending time with her pet dog, Zoey.
The practice of search and research has been changed quite a bit over the last few years. Where it used to be extremely difficult to find video content, with blended search, it is now a complete different ball game. And it seems that many small businesses aren’t aware of the tremendous influence video marketing could have on your SEO ranking.
So you’ve decided to start featuring video testimonials as a part of your content strategy, but now what? There are certain things to consider when filming a video testimonial, and this article will help you take into account these considerations.
With video content you are able to tell a story and get a message across much quicker than audio or text based content. Whether video marketing will work for your business in particular is also dependent on your target audience.